B2- I or the traditional offline business, trading with end users

B2- For the traditional offline business, trading with end users is known as consumer marketing and trading with other businesses is referred to as industrial marketing. On the Internet these have been replaced by the terms business-to-consumer and business-to-business trading, with each being more commonly known by the abbreviations B2C and B2B, respectively. The apparent logic of these descriptions has seen them generally replace the terms consumer and industrial, particularly among the new generation of business students and practitioners. B2B and B2C are not, however, the limit to the B2 range of trading. Others include B2E (business-to-employee) and B2G (business-to-government).