Advertorial - infomercials, advertorials are ads that are presented in the form of editorial content

Advertorial - infomercials, advertorials are ads that are presented in the form of editorial content. The concept is to offer content that is stimulating to the reader while at the same time delivering a marketing message. Although they are used successfully in offline media, advertorials carry a certain commercial stigma and online application is rare. Those web sites that do use the model tend to list it under various euphemisms such as special advertising section, special promotional feature or integrated content to make them more attractive to web users. In some instances the difference between an advertorial (content written by the advertiser) and sponsored content (paid for by the sponsor but written by the publisher) is narrow - and not readily apparent to the reader.