Advergaming ad-gaming - Although advergaming makes use of computer games as a medium for advertising

Advergaming ad-gaming - Although advergaming makes use of computer games as a medium for advertising, this is a simplified description of the concept. Using a similar concept to viral marketing, advergaming relies on a viral element for its success - with users passing games on to other users on the web. Advergames vary from being a sponsored web page where users visit and play arcade-type games online to more sophisticated alternate-reality gaming. That most games require some kind of registration betrays the fact that advergaming has multiple marketing objectives, with user data being used for research and/or target marketing agendas.