AdSense - A method of web site ad distribution from the Google organization

AdSense - A method of web site ad distribution from the Google organization. Ads (Horn Google) that are related to a page's content, or matching the char-acteristics and interests of visitors, are automatically posted on publishes, so earning revenue for the site's publisher. Technically advanced, the system is based on the offline concept of contextual and behavioural targeting and the technology involved is sometimes referred to as collaborative filtering.