Wednesday, February 9, 2011
Banner advertising - The use of banners on web pages to promote a product or service
Banner advertising - The use of banners on web pages to promote a product or service. By clicking on the banner the visitor is normally taken to the advertiser's own web site - preferably a landing page. Because the user can react to the ad immediately, banner advertising is considered to be an element of interactive marketing.
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A banner signs combination strategy is one that allows the business to combine two forms of advertising mediums to conduct an effective advertising campaign.
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